06
Nov.
2013
0
com.

An entrepreneur & three pillars

elio-berhanyer-esplingo-coaching-entrepreneur
Elio Berhanyer's sketches. 


I like fashion as a form of expression, an art and a vehicle of creativity. These three realities meet close together in fashion design:

- the vision of the human being
- the capture of that vision within the design on paper, and finally
- the materialization
of all that on display in the garment.

Afterwards, worn by someone, the piece of clothing gets another dimension, a very peculiar & unrepeatable life, thanks to the energy of the person who wears it.

But of course, this is not a blog about fashion. However, I am bringing here today a figure that has been at the top of this creative sector. The name that we all know him by is Elio Berhanyer, an 84 year old man from Córdoba that I’ve always been fascinated about. I feel even more admiration for him after watching a documentary (in Spanish) that showed another reflection of the person that he is, far away from the famous designer that he has become.

Whether you are interested in fashion or not, and if your Spanish is good enough, I encourage you to invest an hour of your time to watch this documentary, because it talks about subjects that are 100% related to what we discuss here & also about issues that are very applicable to our current reality: entrepreneurship, starting from scratch, taking risks, investing, searching for alliances, success, failure, falling down, getting up, following a dream, finding solutions to difficult situations, reinventing oneself, economic crisis, governments that push far too much... Does it sound familiar? 



 


If you still don’t feel like watching it or perhaps your level of Spanish prevents it, I would like to share here three main ideas that I take from it because they made the image that I had of this man even bigger:

1. His story is a path of enthusiasm & devotion, a way of connecting the dots (like Steve Jobs said at his super famous speech in Stanford). He had a hard childhood and started making decisions in order to survive; when connected afterwards, they take him up to a peak that he has conquered by his very own merits. He had to face huge challenges, possibly going through fears & insecurities & falling down crashing also. He just followed the rhythm of life, flowing from one place to the next.

2. Through his career and his way to express himself I can see a man that lives according to his deepest values. Simplicity, honesty, commitment to his vision, loyalty to his people. It is only from there that he could turn down Balenciaga’s proposal of working for him back in Paris, just because he was not willing to loose his own identity; or admit that his drive to solitude doesn’t make him the best person to live with; or confess that money has not been something that bothers him at all.

3. For the end I leave what is most important to me: the recognition of his roots, who he is, where he come from; his family, his city, his history. And, on top of all that, the deep & sincere emotion that he feels remembering his father, an illustrated worker who gave him the Sun as his name so he could always shine; a father who held his son in his arms to go back home on Elio’s first day at school, because he was crying like mad, saying “my son will go to school when he wants to”. And the truth is that Elio (or his father) never needed to go through any official education because he built up his own on the way. “Sometimes I think that I am my father”, he states twice. He even visualizes an impossible dream: his father was shot during the Spanish Civil War for political reasons, and his body was thrown to a communal grave. When he dies, Elio’s dream is to be left naked in that same grave, to be able to meet his father there, some how, both becoming one. That impossible dream and the way he expresses it shows such a deep love & respect so much so that I am glad it is not me that will have to deny his last will when the moment comes.
  

 


At the end of the documentary he talks about awards & the recognition they bring. Again, he shows his humble & coherent way of thinking when he admits that awards are beautiful and that it is also wonderful to be appreciated; but he also states that prizes & awards should be for those who are starting, to let them know about “the beauty of future”.

Devotion, enthusiasm, values, roots & emotion. Are not these some of the subjects that we talk about here? Well, that’s why I bring fashion into this blog today. That’s the reason why I introduce you to my compatriot Elio. Because he has more to do with me than I can actually imagine.

 

 

"Apoyá en el quicio de la mancebía
miraba encenderse la noche de mayo,
pasaban los hombres y yo sonreía
hasta que a mi puerta paraste el caballo.
‘Serrana ¿me das candela?’
y yo te dije:
‘gaché, ven y tómala en mis labios
que yo fuego te daré’.
Déjaste el caballo y lumbre te di
y fueron dos verdes luceros de mayo
tus ojos pá mi.

Ojos verdes, verdes como la albahaca,
verdes como el trigo verde
y el verde, verde limón.
Ojos verdes, verdes, con brillo de faca
que se han clavaíto en mi corazón.
Pa mí ya no hay soles, luceros, ni luna,
no hay más que unos ojos que mi vida son.
Ojos verdes, verdes como la albahaca.

Vimos desde el cuarto despertar el día,
y sonar el alba en la Torre la Vela,
dejaste mis brazos cuando amanecía
y en mi boca un gusto de menta y canela.
‘Morena, para un vestido yo te quiero regalar’.
Y yo te dije:
‘estás servío, no me tienes que dar ná’.
Subiste al caballo, te fuiste de mí,
y nunca otra noche más bella de mayo
he vuelto a vivir.

Ojos verdes, verdes como la albahaca,
verdes como el trigo verde
y el verde, verde limón.
Ojos verdes, verdes, con brillo de faca
que se han clavaíto en mi corazón.
Pá mí ya no hay soles, luceros, ni luna,
no hay más que unos ojos que mi vida son.
Ojos verdes, verdes como la albahaca,
verdes como el trigo verde
y el verde, verde limón."



Ojos verdes, de Rafael de León

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